Financial Services Marketing: Proven Techniques for Advertising, Direct Mail and Telemarketing
Financial Services Marketing: Proven Techniques for Advertising, Direct Mail and Telemarketing By Hartford Beitman
Good Condition (Without dust jacket. Remainder mark on bottom. Unmarked text. Cloth cover has some streaks).
Financial organizations are learning that they must market their services aggressively and here the author, a marketing consultant, covers all facets of budgeting, list building and advertisement design as well as where to advertise and how to generate leads.
- Hardcover:272 pages
- Publisher:Liberty Hall Pr; 1st edition (June 1990)
- Package Dimensions: 4 x 7.4 x 0.9 inches
- Shipping Weight:6 pounds