Public Relations Cases, 5th

Public Relations Cases by Jerry A. Hendrix. Wadsworth Thompson Learning. According to the back cover: This book contains "29 illustrative cases that help the reader define PR success and includes "Many Silver Anvil award winners, the cases in this book teach valuable and interesting lessons. Praised for this thorough 'inception to evaluation' coverage, author Jerry A. Hendrix systematically reviews each case in terms of four criteria: research, objectives, programming and evaluation.